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Administration (LSBE)
University of Minnesota Duluth
Labovitz School of Business & Economics
Overview
Fingerprint
Profiles
(2)
Projects and Grants
(17)
Research output
(36)
Research output
Research output per year
1997
1998
2000
2002
2003
2005
2006
2008
2009
2011
2013
2016
2022
33
Article
2
Review article
1
Chapter
Research output per year
Research output per year
2 results
Title
(ascending)
Publication Year, Title
Title
(descending)
Type
Filter
Review article
Search results
Scarcity messages: A consumer competition perspective
Aggarwal, P.
,
Jun, S.
&
Huh, J.
,
Oct 1 2011
,
In:
Journal of Advertising.
40
,
3
,
p. 19-30
12 p.
Research output
:
Contribution to journal
›
Review article
›
peer-review
Scarcity
100%
Purchase Intention
84%
purchase
84%
time
21%
229
Scopus citations
Using commitments to drive consistency: Enhancing the effectiveness of cause-related marketing communications
Vaidyanathan, R.
&
Aggarwal, P.
,
Dec 2005
,
In:
Journal of Marketing Communications.
11
,
4
,
p. 231-246
16 p.
Research output
:
Contribution to journal
›
Review article
›
peer-review
Cause-related Marketing
100%
Marketing Communications
78%
Willingness to Buy
50%
Communication Theory
23%
Self-perception
22%
33
Scopus citations