Administration (LSBE)

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  • 2015

    Use It Or Lose It: Time-Limited Promotions And Purchase Behavior

    Aggarwal, P. & Vaidyanathan, R., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 2 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

    3 Scopus citations