Research output per year
Research output per year
Search results
-
2022
Porter meets williamson in 2022: Governance value analysis and its implications in a world of digital technologies
Ghosh, M. & John, G., Jul 15 2022, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 56-74 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
2 Scopus citations -
2019
A transaction cost approach to channel design with application to multi-channels settings
John, G., Viswanathan, M. & Ghosh, M., Jan 1 2019, Handbook of Research on Distribution Channels. Edward Elgar Publishing Ltd., p. 379-404 26 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
1 Scopus citations -
2012
Progress and prospects for governance value analysis in marketing: When porter meets williamson
Ghosh, M. & John, G., 2012, Handbook of Business-to-Business Marketing. Edward Elgar Publishing Ltd., p. 54-72 19 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
10 Scopus citations -
2008
Designing price contracts for procurement and marketing of industrial equipment
John, G., 2008, Review of Marketing Research. Emerald Group Publishing Ltd., p. 183-199 17 p. (Review of Marketing Research; vol. 4).Research output: Chapter in Book/Report/Conference proceeding › Chapter
3 Scopus citations