Abstract
This exploratory study identifies the tangling of proposed relationships between human and nonhuman agents by providing an analysis on how AI technologies are marketed for learning subjects through a critical discourse analysis of corporate advertisements. We ask: Amid these emerging technologies, how are humans and AI technologies framed as agents with agency? How are learners framed by corporate advertising as part of this blurring? We used a public, open-access cultural analytics database and repository, Fabric of Digital Life ('Fabric', https://fabricofdigitallife.com/), to identify a set of artifacts as a dataset for such analysis. Results indicate that advertising promotes corporate products while also promoting idealized social practices for human-computer interaction and human-robot interaction in learning contexts. Using AI to automate relationships between students and teachers frames AI systems as authorities in both robot and non-robot platforms, blurring and minimizing student and instructor agency in learning environments.
Original language | English (US) |
---|---|
Title of host publication | Proceedings of the 55th Annual Hawaii International Conference on System Sciences, HICSS 2022 |
Editors | Tung X. Bui |
Publisher | IEEE Computer Society |
Pages | 4-13 |
Number of pages | 10 |
ISBN (Electronic) | 9780998133157 |
State | Published - 2022 |
Event | 55th Annual Hawaii International Conference on System Sciences, HICSS 2022 - Virtual, Online, United States Duration: Jan 3 2022 → Jan 7 2022 |
Publication series
Name | Proceedings of the Annual Hawaii International Conference on System Sciences |
---|---|
Volume | 2022-January |
ISSN (Print) | 1530-1605 |
Conference
Conference | 55th Annual Hawaii International Conference on System Sciences, HICSS 2022 |
---|---|
Country/Territory | United States |
City | Virtual, Online |
Period | 1/3/22 → 1/7/22 |
Bibliographical note
Publisher Copyright:© 2022 IEEE Computer Society. All rights reserved.