Building Betty Crocker's brand community: conversations with consumers, 1940-1950

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Journal	Journal of Communication Management
Volume	20
Issue number	2
State	Published - 2016

Keywords

@article{d29f9342443e454aba7e3317c424236b,

title = "Building Betty Crocker's brand community: conversations with consumers, 1940-1950",

keywords = "Communication, Food, consumer behavior, history, Branding, Public relations",

author = "Swenson, {Rebecca D}",

year = "2016",

language = "English (US)",

volume = "20",

journal = "Journal of Communication Management",

issn = "1363-254X",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

}

TY - JOUR

T1 - Building Betty Crocker's brand community: conversations with consumers, 1940-1950

AU - Swenson, Rebecca D

PY - 2016

Y1 - 2016

KW - Communication

KW - Food

KW - consumer behavior

KW - history

KW - Branding

KW - Public relations

M3 - Article

SN - 1363-254X

VL - 20

JO - Journal of Communication Management

JF - Journal of Communication Management

IS - 2

ER -