Co-design Visual Displays in Virtual Stores: An Exploration of Consumer Experience

Juanjuan Wu; Natasha Thoreson; Jayoung Koo; Angella Kim

doi:10.1007/978-3-319-29058-4_36

Co-design Visual Displays in Virtual Stores: An Exploration of Consumer Experience

Juanjuan Wu, Natasha Thoreson, Jayoung Koo, Angella Kim

Retail Merchandising

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The purpose of this research is to learn about consumer preferences for visual displays and their experiences in co-designing an “ideal store” for themselves mainly regarding visual displays. Research participants were shown modules of six virtual stores that the researchers created that displayed merchandise based on grouping methods of lifestyle, brand name, and color, and varied in high or low density. The research participants, acting as co-designers, could pick and base their design on one module. However, they were encouraged to make changes and display merchandise that reflected their own needs and preferences. A total of 39 co-designed virtual stores were content analyzed based on a framework that was adopted from previous research. And 37 written reports were also analyzed to reveal participants’ co-design experiences and their evaluations of co-design as a retail offering.

Original language	English (US)
Title of host publication	Managing Complexity - Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation, MCPC 2015
Editors	Jocelyn Bellemare, Serge Carrier, Kjeld Nielsen, Frank T. Piller
Publisher	Springer Science and Business Media B.V.
Pages	459-462
Number of pages	4
ISBN (Print)	9783319290560
DOIs	https://doi.org/10.1007/978-3-319-29058-4_36
State	Published - 2017
Event	8th World Conference on Mass Customization, Personalization, and Co-Creation, MCPC 2015 - Montreal, Canada Duration: Oct 20 2015 → Oct 22 2015

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	8th World Conference on Mass Customization, Personalization, and Co-Creation, MCPC 2015
Country/Territory	Canada
City	Montreal
Period	10/20/15 → 10/22/15

Bibliographical note

Publisher Copyright:
© 2017, Springer International Publishing Switzerland.

Keywords

Co-design
Virtual store
Visual display

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10.1007/978-3-319-29058-4_36

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Wu, J., Thoreson, N., Koo, J., & Kim, A. (2017). Co-design Visual Displays in Virtual Stores: An Exploration of Consumer Experience. In J. Bellemare, S. Carrier, K. Nielsen, & F. T. Piller (Eds.), Managing Complexity - Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation, MCPC 2015 (pp. 459-462). (Springer Proceedings in Business and Economics). Springer Science and Business Media B.V.. https://doi.org/10.1007/978-3-319-29058-4_36

Co-design Visual Displays in Virtual Stores: An Exploration of Consumer Experience. / Wu, Juanjuan; Thoreson, Natasha; Koo, Jayoung et al.
Managing Complexity - Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation, MCPC 2015. ed. / Jocelyn Bellemare; Serge Carrier; Kjeld Nielsen; Frank T. Piller. Springer Science and Business Media B.V., 2017. p. 459-462 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Wu, J, Thoreson, N, Koo, J & Kim, A 2017, Co-design Visual Displays in Virtual Stores: An Exploration of Consumer Experience. in J Bellemare, S Carrier, K Nielsen & FT Piller (eds), Managing Complexity - Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation, MCPC 2015. Springer Proceedings in Business and Economics, Springer Science and Business Media B.V., pp. 459-462, 8th World Conference on Mass Customization, Personalization, and Co-Creation, MCPC 2015, Montreal, Canada, 10/20/15. https://doi.org/10.1007/978-3-319-29058-4_36

Wu J, Thoreson N, Koo J, Kim A. Co-design Visual Displays in Virtual Stores: An Exploration of Consumer Experience. In Bellemare J, Carrier S, Nielsen K, Piller FT, editors, Managing Complexity - Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation, MCPC 2015. Springer Science and Business Media B.V. 2017. p. 459-462. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-319-29058-4_36

Wu, Juanjuan ; Thoreson, Natasha ; Koo, Jayoung et al. / Co-design Visual Displays in Virtual Stores : An Exploration of Consumer Experience. Managing Complexity - Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation, MCPC 2015. editor / Jocelyn Bellemare ; Serge Carrier ; Kjeld Nielsen ; Frank T. Piller. Springer Science and Business Media B.V., 2017. pp. 459-462 (Springer Proceedings in Business and Economics).

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Co-design Visual Displays in Virtual Stores: An Exploration of Consumer Experience

Abstract

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Keywords

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