| Original language | English (US) |
|---|---|
| Pages (from-to) | 87-111 |
| Number of pages | 25 |
| Journal | Journal of Law, Economics, and Organization |
| Volume | 11 |
| Issue number | 1 |
| State | Published - Apr 1995 |
Bibliographical note
Funding Information:Shantanu Dutta is assistant professor of marketing, Graduate School of Business, University of Chicago. George John is professor of marketing, Carlson School of Management, University of Minnesota. We thank Mark Bergen, Stephen Hoch, and Abel Jeuland for their valuable comments on earlier drafts of the article. The first author was provided funds by the Graduate School of Business at the University of Chicago. The second author acknowledges the funding provided by the Carlson School of Management