Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 54-57 |
Number of pages | 4 |
Journal | GfK Marketing Intelligence Review |
Volume | 3 |
Issue number | 1 |
State | Published - 2011 |
Common “Wisdom” Put to the Test: Sex in advertising… only on Mars and not on Venus?
Darren W. Dahl, Kathleen D. Vohs, Jaideep Sengupta
Research output: Contribution to journal › Article › peer-review