TY - JOUR
T1 - Communication managers in the dominant coalition
T2 - Power attributes and communication practices
AU - Kanihan, Stacey Frank
AU - Hansen, Kathleen A.
AU - Blair, Sara
AU - Shore, Marta
AU - Myers, Jun
PY - 2013/5
Y1 - 2013/5
N2 - Purpose: The purpose of this paper is to examine formal and informal types of power, and identify the characteristics of corporate communications managers who are in the dominant coalition. Design/methodology/approach: The paper reports on results of a survey sent to a representative sample of S&P 500 corporate communications managers and CEOs in the USA Data about industry sector, company size, annual revenue and profitability were collected for the responding companies and a random sample of 100 non-responding companies. The responding companies (n=161) did not significantly differ from the non-responding companies Findings: The paper finds that four attributes of informal power differentiate communications managers who are in the dominant coalition from those who are not: reciprocal trust, strategic business decision-making, social inclusion and communication expertise. Research limitations/implications: Future research should explore whether any of the 37 percent of communications managers in the dominant coalition at these top companies come from backgrounds significantly different from those of the executive elite. Practical implications: The paper supports the organizational theory of the importance of informal power as a prerequisite to be in the dominant coalition - particularly friendship and "being included." Communications managers who are in the dominant coalition are in a better position to institute ethical and excellent (symmetrical) communication practices. The findings of this study have implications for the likely success (or lack thereof) of managers with diverse backgrounds of being included in the dominant coalition. Originality/value: The paper provides quantitative, generalizable results based on a representative sample where many previous studies have relied on qualitative data alone.
AB - Purpose: The purpose of this paper is to examine formal and informal types of power, and identify the characteristics of corporate communications managers who are in the dominant coalition. Design/methodology/approach: The paper reports on results of a survey sent to a representative sample of S&P 500 corporate communications managers and CEOs in the USA Data about industry sector, company size, annual revenue and profitability were collected for the responding companies and a random sample of 100 non-responding companies. The responding companies (n=161) did not significantly differ from the non-responding companies Findings: The paper finds that four attributes of informal power differentiate communications managers who are in the dominant coalition from those who are not: reciprocal trust, strategic business decision-making, social inclusion and communication expertise. Research limitations/implications: Future research should explore whether any of the 37 percent of communications managers in the dominant coalition at these top companies come from backgrounds significantly different from those of the executive elite. Practical implications: The paper supports the organizational theory of the importance of informal power as a prerequisite to be in the dominant coalition - particularly friendship and "being included." Communications managers who are in the dominant coalition are in a better position to institute ethical and excellent (symmetrical) communication practices. The findings of this study have implications for the likely success (or lack thereof) of managers with diverse backgrounds of being included in the dominant coalition. Originality/value: The paper provides quantitative, generalizable results based on a representative sample where many previous studies have relied on qualitative data alone.
KW - Communication management
KW - Corporate communications
KW - Dominant coalition
KW - Organizational culture
KW - Power
KW - Public relations
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U2 - 10.1108/13632541311318747
DO - 10.1108/13632541311318747
M3 - Article
AN - SCOPUS:84878230950
SN - 1363-254X
VL - 17
SP - 140
EP - 156
JO - Journal of Communication Management
JF - Journal of Communication Management
IS - 2
ER -