Contemplating the futures of branding

Michael Breazeale; Susan Fournier; Jill Avery; David Aaker; John Deighton; Gavan Fitzsimons; Robert V. Kozinets; Deborah MacInnis; Ann L. McGill; Deborah Roedder John; Jonathan Schroeder

doi:10.4324/9781315767079

Contemplating the futures of branding

Michael Breazeale, Susan Fournier, Jill Avery, David Aaker, John Deighton, Gavan Fitzsimons, Robert V. Kozinets, Deborah MacInnis, Ann L. McGill, Deborah Roedder John, Jonathan Schroeder

Marketing (CSOM)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	Strong Brands, Strong Relationships
Publisher	Taylor and Francis Inc.
Pages	395-414
Number of pages	20
ISBN (Electronic)	9781317662341
ISBN (Print)	9781138786820
DOIs	https://doi.org/10.4324/9781315767079
State	Published - Jun 12 2015

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title = "Contemplating the futures of branding",

author = "Michael Breazeale and Susan Fournier and Jill Avery and David Aaker and John Deighton and Gavan Fitzsimons and Kozinets, {Robert V.} and Deborah MacInnis and McGill, {Ann L.} and John, {Deborah Roedder} and Jonathan Schroeder",

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T1 - Contemplating the futures of branding

AU - Breazeale, Michael

AU - Fournier, Susan

AU - Avery, Jill

AU - Aaker, David

AU - Deighton, John

AU - Fitzsimons, Gavan

AU - Kozinets, Robert V.

AU - MacInnis, Deborah

AU - McGill, Ann L.

AU - John, Deborah Roedder

AU - Schroeder, Jonathan

PY - 2015/6/12

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SN - 9781138786820

SP - 395

EP - 414

BT - Strong Brands, Strong Relationships

PB - Taylor and Francis Inc.

ER -

Contemplating the futures of branding

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