Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook

Scott Schanke, Gautam Ray, Gediminas Adomavicius, Mihir Wagle

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook'. Together they form a unique fingerprint.

Engineering & Materials Science