Corporate social counterpositioning: How attributes of social issues influence competitive response

Aharon Mohliver, Donal Crilly, Aseem Kaul

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Fingerprint

Dive into the research topics of 'Corporate social counterpositioning: How attributes of social issues influence competitive response'. Together they form a unique fingerprint.

Business & Economics