TY - JOUR
T1 - Dimensions of corporate social responsibility (CSR) skepticism and their impacts on public evaluations toward CSR
AU - Rim, Hyejoon
AU - Kim, Sora
PY - 2016/11/1
Y1 - 2016/11/1
N2 - This study attempts to examine the dimensions of corporate social responsibility (CSR) skepticism and to identify the strongest predictor by testing the relationships between the skepticism constructs and public responses. The study further examines the role of cynicism either as an antecedent, a moderator, or a component of CSR skepticism. Through a series of model tests, three factors of CSR skepticism were identified to better predict public responses to CSR: (a) skepticism toward a company’s altruism, (b) disbelief of CSR messages and CSR activities, and (c) skepticism toward CSR informativeness. Skepticism toward a company’s altruism was identified as the strongest predictor in determining negative public response to CSR, whereas cynicism did not have much predictive power to explain public response to CSR; as a result, it was excluded from the final dimensions of CSR skepticism.
AB - This study attempts to examine the dimensions of corporate social responsibility (CSR) skepticism and to identify the strongest predictor by testing the relationships between the skepticism constructs and public responses. The study further examines the role of cynicism either as an antecedent, a moderator, or a component of CSR skepticism. Through a series of model tests, three factors of CSR skepticism were identified to better predict public responses to CSR: (a) skepticism toward a company’s altruism, (b) disbelief of CSR messages and CSR activities, and (c) skepticism toward CSR informativeness. Skepticism toward a company’s altruism was identified as the strongest predictor in determining negative public response to CSR, whereas cynicism did not have much predictive power to explain public response to CSR; as a result, it was excluded from the final dimensions of CSR skepticism.
KW - Attitudes
KW - corporate social responsibility (CSR)
KW - cynicism
KW - skepticism
KW - supportive behaviors
UR - http://www.scopus.com/inward/record.url?scp=85008261173&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85008261173&partnerID=8YFLogxK
U2 - 10.1080/1062726X.2016.1261702
DO - 10.1080/1062726X.2016.1261702
M3 - Article
AN - SCOPUS:85008261173
SN - 1062-726X
VL - 28
SP - 248
EP - 267
JO - Journal of Public Relations Research
JF - Journal of Public Relations Research
IS - 5-6
ER -