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Disclosure, endorsement, and identity in Social marketing
William Mcgeveran
Academics (Law)
Research output
:
Contribution to journal
›
Article
›
peer-review
21
Scopus citations
Overview
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Social Sciences
social marketing
100%
customer
41%
Law
25%
paradigm
21%
consumer protection
19%
trademark
19%
publicity
17%
trend
15%
facebook
14%
exploitation
14%
privacy
13%
new technology
12%
best practice
12%
social network
12%
Internet
9%
regulation
9%