Eliciting Online Customer's Preferences: Conjoint vs. Self-Explicated Attribute-Level Measurements

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	157-177
Number of pages	21
Journal	Journal of Marketing Management
Volume	19
Issue number	1-2
State	Published - 2003

OpenUrl availability

@article{bc2fabbd4d2c4458a84cf1bbe0b4e58d,

title = "Eliciting Online Customer's Preferences: Conjoint vs. Self-Explicated Attribute-Level Measurements",

author = "Praveen Aggarwal and Rajiv Vaidyanathan",

year = "2003",

language = "English (US)",

volume = "19",

pages = "157--177",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "1-2",

}