Ethical issues in target marketing: Inclusion, exclusion, and consumer vulnerability

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Handbook of Research on Ethnic and Intra-cultural Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	14-28
Number of pages	15
ISBN (Electronic)	9781800880054
ISBN (Print)	9781800880047
State	Published - Oct 11 2022
Externally published	Yes

OpenUrl availability

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title = "Ethical issues in target marketing: Inclusion, exclusion, and consumer vulnerability",

author = "Rittenburg, {Terri L.} and Lunde, {Matthew B.}",

year = "2022",

month = oct,

day = "11",

language = "English (US)",

isbn = "9781800880047",

pages = "14--28",

booktitle = "Handbook of Research on Ethnic and Intra-cultural Marketing",

publisher = "Edward Elgar Publishing Ltd.",

}

TY - CHAP

T1 - Ethical issues in target marketing

T2 - Inclusion, exclusion, and consumer vulnerability

AU - Rittenburg, Terri L.

AU - Lunde, Matthew B.

PY - 2022/10/11

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UR - http://www.scopus.com/inward/citedby.url?scp=85160813913&partnerID=8YFLogxK

M3 - Chapter

AN - SCOPUS:85160813913

SN - 9781800880047

SP - 14

EP - 28

BT - Handbook of Research on Ethnic and Intra-cultural Marketing

PB - Edward Elgar Publishing Ltd.

ER -