TY - JOUR
T1 - Ethnic Influences on Pharmacy Patronage:An Exploratory Study
AU - Hsiao, li Chiun Daphne
AU - Hadsall, Ronald
PY - 1994/1/1
Y1 - 1994/1/1
N2 - The purpose of this study was to evaluate ethnic influences on motives for pharmacy store choice and selection of pharmacy outlets among Chinese Americans, Korean Americans, and non-Oriental Americans. Respondents (n = 414) were sampled in the Minneapolis-St. Paul metropolitan area using a self-administered survey. The return rate was 67.8%, with a usable response rate of 58.7%. The survey instrument contained 23 statements describing patronage motives. Using exploratory factor analysis, these statements fell into six dimensions which explained 50.3% of the variance and were identified as professional services, store strength, decision network, store-supplied services, economics, and location. Overall results showed that ethnic differences were found on choice of pharmacy outlets for both prescription and OTC drugs and the motive dimensions of professional services, decision network, and store strength.
AB - The purpose of this study was to evaluate ethnic influences on motives for pharmacy store choice and selection of pharmacy outlets among Chinese Americans, Korean Americans, and non-Oriental Americans. Respondents (n = 414) were sampled in the Minneapolis-St. Paul metropolitan area using a self-administered survey. The return rate was 67.8%, with a usable response rate of 58.7%. The survey instrument contained 23 statements describing patronage motives. Using exploratory factor analysis, these statements fell into six dimensions which explained 50.3% of the variance and were identified as professional services, store strength, decision network, store-supplied services, economics, and location. Overall results showed that ethnic differences were found on choice of pharmacy outlets for both prescription and OTC drugs and the motive dimensions of professional services, decision network, and store strength.
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U2 - 10.3109/J058v08n03_04
DO - 10.3109/J058v08n03_04
M3 - Article
AN - SCOPUS:11244317907
SN - 0883-7597
VL - 8
SP - 49
EP - 67
JO - Journal of Pharmaceutical Marketing & Management
JF - Journal of Pharmaceutical Marketing & Management
IS - 3
ER -