Ethnic matching: An examination of ethnic morphing in advertising

Yuliya Lutchyn, Brittany R.L. Duff, Ronald J. Faber, Soyoen Cho, Jisu Huh

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Virtual social identity and consumer behavior
Publisher	Taylor and Francis
Pages	181-191
Number of pages	11
ISBN (Electronic)	9781315698342
ISBN (Print)	9780765623959
State	Published - Dec 18 2014

OpenUrl availability

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title = "Ethnic matching: An examination of ethnic morphing in advertising",

author = "Yuliya Lutchyn and Duff, {Brittany R.L.} and Faber, {Ronald J.} and Soyoen Cho and Jisu Huh",

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month = dec,

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language = "English (US)",

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TY - CHAP

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T2 - An examination of ethnic morphing in advertising

AU - Lutchyn, Yuliya

AU - Duff, Brittany R.L.

AU - Faber, Ronald J.

AU - Cho, Soyoen

AU - Huh, Jisu

PY - 2014/12/18

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AN - SCOPUS:85077032676

SN - 9780765623959

SP - 181

EP - 191

BT - Virtual social identity and consumer behavior

PB - Taylor and Francis

ER -