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Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world
Jinsu Park,
Naeun Kim
Retail Merchandising
Research output
:
Contribution to journal
›
Article
›
peer-review
26
Scopus citations
Overview
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Dive into the research topics of 'Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world'. Together they form a unique fingerprint.
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Business & Economics
Avatar
100%
Congruence
81%
Purchasing Behavior
76%
Purchase Intention
51%
Virtual Worlds
17%
Retail
15%
Marketing Tools
15%
Customization
14%
Human Behavior
13%
Online Survey
13%
New Products
10%
Arts & Humanities
Avatar
83%
Congruence
81%
Real World
66%
Virtual Worlds
17%
Retail
15%
Customization
14%
Human Behavior
13%
Marketing
7%
Engineering & Materials Science
Purchasing
79%
Testbeds
67%
Marketing
67%
Social Sciences
purchase
51%
online survey
12%
marketing
11%