Exploration of social cues in technology-mediated science communication: a multidiscipline analysis on ‘Ask Me Anything (AMA)' sessions in Reddit r/science

Ying Tang; Jessica M. Abbazio; Khe Foon Hew; Noriko Hara

doi:10.22323/2.20070204

Exploration of social cues in technology-mediated science communication: a multidiscipline analysis on ‘Ask Me Anything (AMA)' sessions in Reddit r/science

Ying Tang, Jessica M. Abbazio, Khe Foon Hew, Noriko Hara

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Abstract

Social cues are used to facilitate online science communication, yet little is known about how they may play a role in online public engagement with science sites. This mixed-method study investigates r/science Ask Me Anything (AMA) sessions on Reddit through content analysis and an online survey to identify the types and variations of social cues manifested in six r/science AMAs across varying disciplines. The study's contributions are twofold. One is to investigate social cue uses in online science communication; the other is to develop a coding scheme for social cues that incorporates both positive and negative social cues in the analysis.

Original language	English (US)
Pages (from-to)	1-22
Number of pages	22
Journal	Journal of Science Communication
Volume	20
Issue number	7
DOIs	https://doi.org/10.22323/2.20070204
State	Published - 2021
Externally published	Yes

Bibliographical note

Funding Information:
We thank the anonymous reviewers and Laura Schneider for their comments on earlier versions of this manuscript.

Publisher Copyright:
© 2021 The Author(s). All Rights Reserved.

Keywords

Public engagement with science and technology
Public understanding of science and technology

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.22323/2.20070204

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Exploration of social cues in technology-mediated science communication: a multidiscipline analysis on ‘Ask Me Anything (AMA)' sessions in Reddit r/science

Abstract

Bibliographical note

Keywords

UN SDGs

Access

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