TY - JOUR
T1 - Factors of success for large agricultural field events
AU - DeJong-Hughes, Jodi M
AU - Erb, Kevin
AU - Everett, Les
PY - 2011/4/1
Y1 - 2011/4/1
N2 - Traditional crop management field days at research stations in Minnesota and Wisconsin were attracting a declining number of attendees. These events present a wide array of topics to a diverse farmer and agricultural professional audience. To increase participation, we created single-theme events for farmers called "Expos." These Expos offer multiple opportunities for receiving new information, including educational presentations, interactive farmer panels, static equipment displays, and vendor booths, coupled with the attraction and interaction of in-field side-by-side equipment demonstrations. The result has been a series of expos in Wisconsin, Minnesota, and Iowa that have attracted up to 750 participants each.
AB - Traditional crop management field days at research stations in Minnesota and Wisconsin were attracting a declining number of attendees. These events present a wide array of topics to a diverse farmer and agricultural professional audience. To increase participation, we created single-theme events for farmers called "Expos." These Expos offer multiple opportunities for receiving new information, including educational presentations, interactive farmer panels, static equipment displays, and vendor booths, coupled with the attraction and interaction of in-field side-by-side equipment demonstrations. The result has been a series of expos in Wisconsin, Minnesota, and Iowa that have attracted up to 750 participants each.
UR - http://www.scopus.com/inward/record.url?scp=79958049152&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79958049152&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:79958049152
SN - 1077-5315
VL - 49
JO - Journal of Extension
JF - Journal of Extension
IS - 2
M1 - 2TOT4
ER -