Holiday gift giving in retreat

Research output: Contribution to journalArticlepeer-review

Abstract

Using US cross-section data, holiday gift giving is a normal good whose income elasticity of demand is about 0.5. As income rose 1914–2000, aggregate holiday gift expenditure grew as well. Since 2000, however, holiday giving has fallen in real terms as income has continued to rise. While gift giving remains normal in household cross sections, it behaves like an inferior good in the post-2000 national time series.

Original languageEnglish (US)
Article number110952
JournalEconomics Letters
Volume222
DOIs
StatePublished - Jan 2023

Bibliographical note

Publisher Copyright:
© 2022 Elsevier B.V.

Keywords

  • Holiday gift giving
  • Inferior goods

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