TY - JOUR
T1 - How early-life resource scarcity influences self-confidence and task completion judgments
AU - Mittal, Chiraag
AU - Laran, Juliano
AU - Griskevicius, Vladas
N1 - Publisher Copyright:
© 2020 the Association for Consumer Research. All rights reserved.
PY - 2020/10/1
Y1 - 2020/10/1
N2 - This article details how resource scarcity in childhood influences adult consumers’ self-confidence and judgments of how long it will take them to complete tasks. Findings show that people who grew up in poorer environments estimate longer task completion times when facing threats. This effect is driven by self-confidence, as people from poorer backgrounds become less self-confident in the presence of a threat. By expanding on this finding, the article shows that the effect is driven by people from poorer backgrounds expecting worse luck under threat. We end with a discussion on the implications of our findings for understanding consumer psychology and behavior among those who experienced resource scarcity during their childhoods.
AB - This article details how resource scarcity in childhood influences adult consumers’ self-confidence and judgments of how long it will take them to complete tasks. Findings show that people who grew up in poorer environments estimate longer task completion times when facing threats. This effect is driven by self-confidence, as people from poorer backgrounds become less self-confident in the presence of a threat. By expanding on this finding, the article shows that the effect is driven by people from poorer backgrounds expecting worse luck under threat. We end with a discussion on the implications of our findings for understanding consumer psychology and behavior among those who experienced resource scarcity during their childhoods.
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U2 - 10.1086/709884
DO - 10.1086/709884
M3 - Article
AN - SCOPUS:85090929897
SN - 2378-1815
VL - 5
SP - 404
EP - 414
JO - Journal of the Association for Consumer Research
JF - Journal of the Association for Consumer Research
IS - 4
ER -