Abstract
Some hospitals may be disadvantaged in the marketplace due to their location or lack of investment in technology. This study shows that these factors can strongly predict hospital performance. In addition, using a marketing strategy appears to be detrimental to rural hospitals, but is a viable strategy that may increase the performance of hospitals in urban areas.
| Original language | English (US) |
|---|---|
| Pages | 1570-1572 |
| Number of pages | 3 |
| State | Published - Dec 1 1996 |
| Externally published | Yes |
| Event | Proceedings of the 1996 27th Annual Meeting of the Decision Sciences Institute. Part 2 (of 3) - Orlando, FL, USA Duration: Nov 24 1996 → Nov 26 1996 |
Other
| Other | Proceedings of the 1996 27th Annual Meeting of the Decision Sciences Institute. Part 2 (of 3) |
|---|---|
| City | Orlando, FL, USA |
| Period | 11/24/96 → 11/26/96 |