TY - JOUR
T1 - Linking global consumer culture and ethnocentric consumerism to global citizenship
T2 - exploring the mediating effect of cultural intelligence
AU - Pratono, Aluisius Hery
AU - Arli, Denni
N1 - Publisher Copyright:
© 2020, Emerald Publishing Limited.
PY - 2020/6/24
Y1 - 2020/6/24
N2 - Purpose: This article attempts to understand the impact of global consumer culture and ethnocentric consumerism on global citizenship by identifying the mediating effect of cultural intelligence. Design/methodology/approach: The proposed structural equation model explains the relationship between global consumer culture, ethnocentric consumerism, and global citizenship. The empirical analysis involves an online survey targeted young people in Indonesia context. Findings: The empirical evidence broadly supports the view that cultural intelligence strengthens the impact of global consumer culture and ethnocentric consumerism on global citizenship. There is a strong tendency in this study to suggest that global consumerism will not be able to contribute to global citizenship unless cultural intelligence provides as a mediating variable. However, the results do not support the mainstream literature, which suggests that ethnocentric consumerism harms global citizenship. Originality/value: This study extends the discussion on achieving sustainable development by examining global citizenship leads to a better understanding of consumer culture theory.
AB - Purpose: This article attempts to understand the impact of global consumer culture and ethnocentric consumerism on global citizenship by identifying the mediating effect of cultural intelligence. Design/methodology/approach: The proposed structural equation model explains the relationship between global consumer culture, ethnocentric consumerism, and global citizenship. The empirical analysis involves an online survey targeted young people in Indonesia context. Findings: The empirical evidence broadly supports the view that cultural intelligence strengthens the impact of global consumer culture and ethnocentric consumerism on global citizenship. There is a strong tendency in this study to suggest that global consumerism will not be able to contribute to global citizenship unless cultural intelligence provides as a mediating variable. However, the results do not support the mainstream literature, which suggests that ethnocentric consumerism harms global citizenship. Originality/value: This study extends the discussion on achieving sustainable development by examining global citizenship leads to a better understanding of consumer culture theory.
KW - Cultural intelligence
KW - Ethnocentric consumerism
KW - Global citizenship
KW - Global consumer culture
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U2 - 10.1108/IJSSP-10-2019-0212
DO - 10.1108/IJSSP-10-2019-0212
M3 - Article
AN - SCOPUS:85083977531
SN - 0144-333X
VL - 40
SP - 659
EP - 675
JO - International Journal of Sociology and Social Policy
JF - International Journal of Sociology and Social Policy
IS - 7-8
ER -