Abstract
Using the frameworks of innovation diffusion and technology acceptance model, this study examines the predictors of mobile news consumption among young adults. The results show that the perceived relative advantage (especially content), utility, and ease of use of mobile news are positively related to its adoption. The young adults' news consumption patterns and preferences, as well as media usage, all play a role in the adoption of mobile news. This study also validates the importance of examining the adoption outcome from multiple perspectives.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 126-147 |
| Number of pages | 22 |
| Journal | Journalism and Mass Communication Quarterly |
| Volume | 90 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 2013 |
Keywords
- Mobile news
- Mobile phone
- News adoption
- Young adults