TY - JOUR
T1 - Mobilizing Media Attention in the Era of Networked Publics
T2 - A Contentious Publicness Framework
AU - Wang, Rong
AU - Liu, Wenlin
AU - Zhou, Alvin
N1 - Publisher Copyright:
© 2023 Broadcast Education Association.
PY - 2023
Y1 - 2023
N2 - Guided by the framework of contentious publicness, this study examines the role of mass media organizations in facilitating digital activism during the 2019–2020 Hong Kong anti-extradition movement. We collected movement tweets targeting media organizations, conceptualized as public-media messages, to identify what media outlets and what narratives were likely to generate more engagement. Findings revealed that activists tended to mobilize media based on colonial history and legitimacy. Furthermore, topic areas, media type, and technological affordances were all related to message publicness measured by the number of retweets and likes. Implications are provided regarding the process of mobilizing for contentious publicness.
AB - Guided by the framework of contentious publicness, this study examines the role of mass media organizations in facilitating digital activism during the 2019–2020 Hong Kong anti-extradition movement. We collected movement tweets targeting media organizations, conceptualized as public-media messages, to identify what media outlets and what narratives were likely to generate more engagement. Findings revealed that activists tended to mobilize media based on colonial history and legitimacy. Furthermore, topic areas, media type, and technological affordances were all related to message publicness measured by the number of retweets and likes. Implications are provided regarding the process of mobilizing for contentious publicness.
UR - http://www.scopus.com/inward/record.url?scp=85169151518&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85169151518&partnerID=8YFLogxK
U2 - 10.1080/08838151.2023.2251631
DO - 10.1080/08838151.2023.2251631
M3 - Article
AN - SCOPUS:85169151518
SN - 0883-8151
VL - 67
SP - 466
EP - 486
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 4
ER -