On the foundations of NeuroIS: Reflections on the Gmunden retreat 2009

Reńe Riedl; Rajiv D. Banker; Izak Benbasat; Fred D. Davis; Alan R. Dennis; Angelika Dimoka; David Gefen; Alok Gupta; Anja Ischebeck; Peter Kenning; Gernot M̈uller-Putz; Paul A. Pavlou; Detmar W. Straub; Jan vom Brocke; Bernd Weber

doi:10.17705/1cais.02715

On the foundations of NeuroIS: Reflections on the Gmunden retreat 2009

Reńe Riedl, Rajiv D. Banker, Izak Benbasat, Fred D. Davis, Alan R. Dennis, Angelika Dimoka, David Gefen, Alok Gupta, Anja Ischebeck, Peter Kenning, Gernot M̈uller-Putz, Paul A. Pavlou, Detmar W. Straub, Jan vom Brocke, Bernd Weber

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Abstract

This article reflects on the discussions of the fifteen participants (co authors) of a retreat on the "Foundations of NeuroIS" that took place in Gmunden (Austria) in September 2009. In particular, this article offers initial answers to a set of research questions which are important for the foundations of NeuroIS, an emerging subfield within the IS discipline. The key questions discussed during the retreat that are addressed in this article are: (1) What is NeuroIS, and how does it relate to sister disciplines, such as neuroscience, neuroeconomics, and neuromarketing? (2) Which neuroscience tools are relevant for IS research? (3) What can IS researchers learn from the neuroscience literature, and what do we already know about brain activity? (4) What are possible IS research topics that can be examined with neuroscience tools, and what are some promising research areas for NeuroIS? (5) How can NeuroIS be established as a new subfield in the IS literature, and what are the current challenges for NeuroIS? The article concludes by offering the participants' outlook on the future of NeuroIS.

Original language	English (US)
Pages (from-to)	243-264
Number of pages	22
Journal	Communications of the Association for Information Systems
Volume	27
Issue number	1
DOIs	https://doi.org/10.17705/1cais.02715
State	Published - 2010

Keywords

Brain
Cognitive neuroscience
EEG
NeuroIS
Neurophysiological measurements
TMS
fMRI

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Riedl, R., Banker, R. D., Benbasat, I., Davis, F. D., Dennis, A. R., Dimoka, A., Gefen, D., Gupta, A., Ischebeck, A., Kenning, P., M̈uller-Putz, G., Pavlou, P. A., Straub, D. W., vom Brocke, J., & Weber, B. (2010). On the foundations of NeuroIS: Reflections on the Gmunden retreat 2009. Communications of the Association for Information Systems, 27(1), 243-264. https://doi.org/10.17705/1cais.02715

Riedl, R, Banker, RD, Benbasat, I, Davis, FD, Dennis, AR, Dimoka, A, Gefen, D, Gupta, A, Ischebeck, A, Kenning, P, M̈uller-Putz, G, Pavlou, PA, Straub, DW, vom Brocke, J & Weber, B 2010, 'On the foundations of NeuroIS: Reflections on the Gmunden retreat 2009', Communications of the Association for Information Systems, vol. 27, no. 1, pp. 243-264. https://doi.org/10.17705/1cais.02715

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On the foundations of NeuroIS: Reflections on the Gmunden retreat 2009

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