Abstract
Companies that know how to set the right prices for their products and services understand that pricing isn't simply a matter of good tactics. By investing in specific areas of organizational capital, they've made it a strategic weapon that competitors can only envy.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 61-66 |
| Number of pages | 6 |
| Journal | MIT Sloan Management Review |
| Volume | 43 |
| Issue number | 3 |
| State | Published - Mar 1 2002 |