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Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience
Ming Hsu, Uma Karmarkar, Karim Kassam, Tom Meyvis, Hilke Plassmann, Akshay Rao, Baba Shiv, Monica Wadhwa, Carolyn Yoon, Drazen Prelec, William Hedgcock, Adam Craig, Mili Milosavljevic, Angelika Dimoka, Nina Mazar
Research output: Contribution to journal › Comment/debate › peer-review