| Original language | English (US) |
|---|---|
| Pages (from-to) | 240-243 |
| Number of pages | 4 |
| Journal | Journal of Interactive Advertising |
| Volume | 20 |
| Issue number | 3 |
| DOIs | |
| State | Published - 2020 |
Bibliographical note
Funding Information:I wish to thank Dr. Jooyoung Kim, Journal of Interactive Advertising editor, for his trust in me and support for this special section project; the reviewers who meticulously reviewed the submitted articles and revisions through multiple rounds and provided insightful and constructive feedback and suggestions; and the authors who contributed their excellent work to this special section. My heartfelt thanks also go to Professor Gang Chen at Peking University and his team for their devotion and tireless work hosting the 2019 AAA Global Conference. I hope the AAA Global Conference and this collection of selected articles stimulate further research on smart advertising and foster more active and productive international and interdisciplinary collaboration.