TY - JOUR
T1 - Social networks and mathematical models
T2 - A research commentary on "Critical Mass and Willingness to Pay for Social Networks" by J. Christopher Westland
AU - Odlyzko, Andrew
PY - 2010/1
Y1 - 2010/1
N2 - This brief research commentary on Westland's (2010) article in this issue of Electronic Commerce Research and Applications is intended to add two cautionary notes. He attempts to answer two questions: What is critical mass? And how one can manage a network's growth to reach that mass? He proposes a model for social networks, and shows how the model might possibly be managed. What needs to be remembered is that models are always imperfect. And even when they do describe well the natural behavior of some system, they may not fit as well, once some external influence begins affecting that system. Hence Westland's contribution should be regarded as a definite step forward, but not necessarily the definitive answer to either of the questions it attempts to solve.
AB - This brief research commentary on Westland's (2010) article in this issue of Electronic Commerce Research and Applications is intended to add two cautionary notes. He attempts to answer two questions: What is critical mass? And how one can manage a network's growth to reach that mass? He proposes a model for social networks, and shows how the model might possibly be managed. What needs to be remembered is that models are always imperfect. And even when they do describe well the natural behavior of some system, they may not fit as well, once some external influence begins affecting that system. Hence Westland's contribution should be regarded as a definite step forward, but not necessarily the definitive answer to either of the questions it attempts to solve.
KW - Percolation theory
KW - Research commentary
KW - Social networks
UR - http://www.scopus.com/inward/record.url?scp=73749085947&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=73749085947&partnerID=8YFLogxK
U2 - 10.1016/j.elerap.2009.11.007
DO - 10.1016/j.elerap.2009.11.007
M3 - Article
AN - SCOPUS:73749085947
SN - 1567-4223
VL - 9
SP - 26
EP - 28
JO - Electronic Commerce Research and Applications
JF - Electronic Commerce Research and Applications
IS - 1
ER -