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The Effects of Message Type and Sponsorship Disclosure in Influencer Marketing of Prescription Drugs
Ida Darmawan,
Jisu Huh
Journalism and Mass Communication
Research output
:
Contribution to journal
›
Article
›
peer-review
5
Scopus citations
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Dive into the research topics of 'The Effects of Message Type and Sponsorship Disclosure in Influencer Marketing of Prescription Drugs'. Together they form a unique fingerprint.
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Business & Economics
Prescription Drugs
100%
Disclosure
89%
Behavioral Intention
86%
Persuasion Knowledge Model
80%
Attitude toward the Ad
76%
Marketing
75%
Online Experiment
35%
Factorial Design
33%
Consumer Attitudes
27%
Interaction Effects
26%
Activation
26%
Theoretical Framework
21%