Abstract
This study investigates the potential of organization websites from the customer's perspective. The findings include significant direct effects of customers' use of corporate websites on their perceptions of a company's corporate social responsibility and their trust in the company, and indirect effects of their use of corporate websites on positive word-of-mouth through trust. The results also indicate a close link between perception of corporate social responsibility and trust.
Original language | English (US) |
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Pages (from-to) | 389-391 |
Number of pages | 3 |
Journal | Public Relations Review |
Volume | 36 |
Issue number | 4 |
DOIs | |
State | Published - Nov 2010 |
Externally published | Yes |
Keywords
- Corporate social responsibility
- Trust
- Website use
- Word-of-mouth