The Meaning of Brand Names to Children: A Developmental Investigation

Gwen Bachmann Achenreiner, Deborah Roedder John

Research output: Contribution to journalArticlepeer-review

126 Scopus citations

Fingerprint

Dive into the research topics of 'The Meaning of Brand Names to Children: A Developmental Investigation'. Together they form a unique fingerprint.

Business & Economics

Medicine & Life Sciences

Social Sciences