The quality of price as a quality cue

Research output: Contribution to journal › Review article › peer-review

Original language	English (US)
Pages (from-to)	401-405
Number of pages	5
Journal	Journal of Marketing Research
Volume	42
Issue number	4
DOIs	https://doi.org/10.1509/jmkr.2005.42.4.401
State	Published - Nov 2005
Externally published	Yes

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title = "The quality of price as a quality cue",

author = "Rao, {Akshay R.}",

year = "2005",

month = nov,

doi = "10.1509/jmkr.2005.42.4.401",

language = "English (US)",

volume = "42",

pages = "401--405",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "4",

}

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T1 - The quality of price as a quality cue

AU - Rao, Akshay R.

PY - 2005/11

Y1 - 2005/11

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U2 - 10.1509/jmkr.2005.42.4.401

DO - 10.1509/jmkr.2005.42.4.401

M3 - Review article

AN - SCOPUS:28444481739

SN - 0022-2437

VL - 42

SP - 401

EP - 405

JO - Journal of Marketing Research

JF - Journal of Marketing Research

IS - 4

ER -