The role of the marketing year and its implications for business strategy and finance

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Handbook of Research on Cooperatives and Mutuals
Publisher	Edward Elgar Publishing Ltd.
Pages	230-235
Number of pages	6
ISBN (Electronic)	9781802202618
ISBN (Print)	9781802202601
State	Published - Feb 7 2023

OpenUrl availability

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