The roles of interpersonal communication in mass media campaigns

B G Southwell, M C Yzer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCommunication Yearbook 31
EditorsC Beck
Place of PublicationNew York
PublisherLawrence Erlbaum Associates
Pages419-462
StatePublished - 2007

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