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To Switch or Not To Switch: Understanding Social Influence in Online Choices
Haiyi Zhu
, Bernardo A. Huberman
Computer Science and Engineering
Research output
:
Contribution to journal
›
Article
›
peer-review
28
Scopus citations
Overview
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Medicine & Life Sciences
Online Systems
59%
Consumer Behavior
58%
Marketing
44%
Decision Making
33%
Pressure
26%
Demography
26%
Arts & Humanities
Social Influence
100%
Marketing Strategy
35%
Experiment
33%
Conformity
29%
Demographics
23%
Consumer Behaviour
22%
Social Sciences
consumption behavior
13%
experiment
13%
conformity
11%
marketing
9%
gender
5%
time
4%