TY - JOUR
T1 - Understanding Institutional Designs within Marketing Value Systems
AU - Carson, Stephen J.
AU - Devinney, Timothy M.
AU - Dowling, Grahame R.
AU - John, George
N1 - Publisher Copyright:
© 1999 American Marketing Association.
PY - 1999/10
Y1 - 1999/10
N2 - The authors show how institutional arrangements, which consist of contracting, ownership, and social elements, tie together the joint profits, or efficiency, of the marketing system. They use a criterion of remediable efficiency to develop a design framework for institutional arrangements and illustrate the process by designing a recycling system for newspapers. The authors close with an empirical research agenda and extract five institutional design principles for managers.
AB - The authors show how institutional arrangements, which consist of contracting, ownership, and social elements, tie together the joint profits, or efficiency, of the marketing system. They use a criterion of remediable efficiency to develop a design framework for institutional arrangements and illustrate the process by designing a recycling system for newspapers. The authors close with an empirical research agenda and extract five institutional design principles for managers.
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U2 - 10.1177/00222429990634s112
DO - 10.1177/00222429990634s112
M3 - Article
AN - SCOPUS:85107914804
SN - 0022-2429
VL - 63
SP - 115
EP - 130
JO - Journal of Marketing
JF - Journal of Marketing
IS - 4_suppl1
ER -
