TY - JOUR
T1 - Vertical integration in ecuador
T2 - The case of fresh-cut pineapples
AU - Piana, Carlos F.
AU - Featherstone, Allen M.
AU - Boland, Michael A.
PY - 2005/12
Y1 - 2005/12
N2 - Telesignos, a fruit producer and exporter in Guayaquil, Ecuador, was considering vertical integration into pre-cut pineapple production. Fruit processing skills, favorable image/reputation, as well as access to a new market could be obtained by linking with a company like Del Monte to produce fresh-cut fruit products under the Del Monte brand. The decision is whether it would make sense for Telesignos to invest in a fresh fruit processing facility in Ecuador to export fresh-cut pineapple to the United States.
AB - Telesignos, a fruit producer and exporter in Guayaquil, Ecuador, was considering vertical integration into pre-cut pineapple production. Fruit processing skills, favorable image/reputation, as well as access to a new market could be obtained by linking with a company like Del Monte to produce fresh-cut fruit products under the Del Monte brand. The decision is whether it would make sense for Telesignos to invest in a fresh fruit processing facility in Ecuador to export fresh-cut pineapple to the United States.
UR - http://www.scopus.com/inward/record.url?scp=29244459679&partnerID=8YFLogxK
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U2 - 10.1111/j.1467-9353.2005.00266.x
DO - 10.1111/j.1467-9353.2005.00266.x
M3 - Article
AN - SCOPUS:29244459679
SN - 1058-7195
VL - 27
SP - 593
EP - 603
JO - Review of Agricultural Economics
JF - Review of Agricultural Economics
IS - 4
ER -