Abstract
This article explores the underlying dimensions of consumer well-being from 2013 adults representing the major cities in two emerging countries, China and India; and three developed countries, Japan Korea, and Singapore. The analyses reveal that well-being dimension importance varies across respondents. For example, Market Mavens valued acquisition, image, and consumption dimensions while Social Shoppers value the personal interactions associated with consumer well-being. These groups exist in all five countries, suggesting that macro measures of consumer well-being may mask meaningful differences. Our results suggest that consumer well-being measures need to be modified to account for individual differences.
Original language | English (US) |
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Pages (from-to) | 777-793 |
Number of pages | 17 |
Journal | Social Indicators Research |
Volume | 126 |
Issue number | 2 |
DOIs | |
State | Published - Mar 1 2016 |
Bibliographical note
Publisher Copyright:© 2015, Springer Science+Business Media Dordrecht.
Keywords
- Asia
- Consumer well-being
- Segmentation