#YouAreWhatYouTweetCHHH: Identity and fricative epithesis in French-language tweets

Phrase-final fricative epithesis (PFFE), often indicated in informal writing with a final -h or -ch, e.g. beaucoup_h, oui_ch, is a sociophonetic variable of Hexagonal French in which utterance-final vowels give way to intense fricative-like whistles. Production research has found PFFE to be used at equal rates among men and women, and perception research has found that native French speakers perceive it to mark either formal speech or intense affect. This research furthers the special issue's line of inquiry on French variation in forms of digital media by extending the analysis to a sociophonetic variable with a robust life on Twitter. The study compares the pragmatic value of tweets containing PFFE with previously described values and then examines interactions of gender, hostword phrasal location and lexical frequency on its realization. 96.8% of PFFE occurrences in the 2060-token corpus were classified into the pragmatic categories of Formality and Intense Affect. Results suggest that PFFE has become a salient enough sociophonetic variable that 21st-century French users represent it graphically in their tweets, however, its usage is structurally more permissive than in spoken language, signaling that it has taken on an iconic value in digital spaces.